Microsoft Bing is 5% use share in Europe. Microsoft will continue their Bing push into Europe, but that the company needed to customize their engine accurately for local conditions first. Microsoft’s deal with Nokia will also significantly accelerate the adoption of the search engine (Microsoft Steeetview coming to Europe, courtesy of Nokia’s Navteq).

The quality of Bing results have already convinced significant players such as Facebook, Yahoo!, CNBC… to adopt Bing technology. And these are more than syndication deals, they are often deep partnerships. The Facebook integration with Bing is for instance a great foray in how social networks can help redefine the expectations towards relevancy. Similarly Bing embraces the rise of mobile internet consumption. Whether in browser, in apps or embedded in the hardware like on Windows Phones 7, Bing is investing a lot in local and mobile intents with new services like Bing Business Portal launched recently in the US. Soon we will see all the Finnish smart phone devices embark Windows Phone 7 operating system and Bing will be a significant accelerator of this adoption.

Source: Bing to get better in Europe and Bing’s European boss Cedric Chambaz: “Search is a very personal experience”.

Additional resources: Bing SEO Factors are pretty much the same as Google SEO Factors, and there is a few factors to take a look: SEO Factors 1 and SEO Factors 2.